AOL needed a media kit quickly created for a very high level sales presentation to Pepsi. But this media kit needed to do more than just showcase the great properties AOL had to offer. The sales team wanted it to visually address an important concern Pepsi had expressed that "AOL was viewed by consumers as an old, outdated internet provider". So the look of this media kit needed to portray a media giant that was hip, edgy and very connected to its youthful, energetic online audience.

The design elements visually combine AOL's branding with Pepsi's and entwines images of their desired consumer in a way to suggest that AOL will bring all of these elements together through an advertising partnership. This 29 page media kit showcases AOL's properties in the Music, Entertainment, Lifestyle and Daily Interest categories. The Media kit was a great success and helped acquire a multi-million dollar up front media spend from the client.

Client: AOL
Created for: AOL

Above:
A media kit created for a high level sales presentation to Pepsi. Click here to download and view the entire media kit as a PDF file.