AOL's recent rebranding efforts called for the redesign of the entire marketing collateral system. Shown here are a few examples of the layout design for the sales/marketing slick sheets. These large marketing pieces highlight the basic audience verticals (teens, moms and kids shown) and major Owned and Operated (Aol homepage shown) properties of AOL.

The new identity/logos and branding created by Wolff Olins are highlighted and enhanced in these designs by the use of corresponding color treatments in each individual layout. Further strengthening and reinforcing the identity and its many possible variants. When built out across a broad range of marketing materials this treatment adds a uniform and consistent yet highly flexible and dynamic communication system that is quite unique and and immediately recognizable as AOL. You can see more of this unique rebranding from Wolff Ollins here.

Client: AOL
Created for: AOL

Above:
Marketing slick sheets created for AOL utilizing their new branding. For more check out this.