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I was given an opportunity to create a logo for a new company that was formed when AOL and Advertising.com were merged. The executive team wanted a logo that would visually work for both companies. A logo that would speak to their global presence and still seem revolutionary and representative of the worlds leading online advertising platform.

The mark I created merges the swoosh and dot of Advertising.com with the letter A. The addition of a comet and a globe image subtly suggest the companies global reach. I think the resulting logo looks dated, but I'm still drawn to the intricacy of its abstract forms and suggestive nature.

 

2000-2010 Mark Armbruster

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